Johana Vásquez

International Entertainment Producer

Live Production • Creative Direction • Talent Development

 

Production & operations

Johana Vásquez is a Colombian-American entertainment producer, creative director, and entrepreneur with more than two decades of experience in live entertainment. Her work combines creative vision with hands-on production and operational leadership across the United States, Latin America, Europe, and Asia. She has led complex projects from planning through execution, coordinating teams, talent, vendors, schedules, logistics, travel, budgets, contracts, and production deliverables while keeping creative and operational priorities aligned.

Founder & Entrepreneur

In 2009, Johana founded Baila Conmigo in New Jersey, USA, building and operating a successful dance studio for more than a decade before evolving the company exclusively into live entertainment and production. As founder, she led the company’s artistic and business direction, developed professional performance teams, produced live entertainment, and secured and executed high-profile contracts spanning theatrical productions, television shows and commercials, sports entertainment, major live events, and international stages.

 

bailaconmigo.us

Artist & Creative Director

Johana began her professional career in 2001 under the direction of Otoniel Palacios and went on to represent Colombian salsa internationally for 14 years alongside her dance partner, Jhon Jairo Rodríguez. Together, they became World Salsa Federation champions in Miami in 2006 and later earned third place at the World Salsa Championships broadcast by ESPN. Her international career as a performer became the foundation for her work in creative direction, live production, talent development, and the creation of audience experiences.

We Dance Foundation & Cultural Impact

Through We Dance Foundation, Johana is building a long-term vision to transform the lives of talented young Colombian artists whose professional opportunities are often limited by a lack of access, resources, and industry pathways. The Foundation works to expand professional pathways for Colombian salsa artists through high-level training, world-class original productions, and access to international stages—empowering artists to recognize their value and build dignified, sustainable careers through their talent.

 

wdance.org

Career Highlights

CANADA

Jenifer López "It's My Party" Tour 

USA

Bravo Entertainment Company - "On Your Feet" Broadway Show - NY Knicks (NBA) halftime show at Madison Square Garden - NY Giants (NFL) halftime show at MetLife Stadium - "Americas Got Talent" Semi-Finalists

NETHERLANDs 

Lucia Marthas Institute for Performing Arts

JAPAN

Japanese TV Comercial for Gatsby Products 

"Maximum Level" TV show

UNITED KINGDOM 

"Tonight at the London Palladium"

MÉXICO 

Cablevision Comercial

GERMANY 

"Klein Gegen Gross" German TV Show

CHINA 

Chinese Spring Festival

GUATEMALA 

"Duets" at the National Theater of Guatemala

Areas of expertise 

 

/Live Entertainment Production

/International Production & Operations
/Project Management
/Creative & Artistic Direction
/Talent Development

TESTIMONIALS

  • Working for Johana Vasquez has been one of the most important experiences of my life. I met Johana in 2008 right before opening her dance studio (baila comigo), there as one of her first students I got the opportunity to learn and understand her passion for dance and arts in general. Over time, all the knowledge Johana passed on to me, allowed me to become one of her professional performance team members and one of her instructors. The opportunity for growth was presented in every corner. Soon I had my own team representing our dance academy and winning world competition. Johana is an inspiring leader that brings the best out her students and employees, she loves seeing people grow and being part of that process.

    Gissela Sosa
    Dancer and instructor
  • I have known Johana Vasquez for ten years and had the pleasure of taking group and private salsa lessons with her until Covid interrupted everything in 2020. Johana is an excellent instructor and I have always admired her passion, dedication and patience!! She needed plenty of patience with me, her oldest student Johana has now become an honorary family member of mine and I wish her nothing but the best in all her future endeavor

    Danilo Torres
    Student
  • We have known Johana since 2016 when we brought our daughter to her academy, Melanie was 4 years old. From that day Johana became her greatest example, Johana taught her to dance but above all to be disciplined, responsible and enjoy her passion. Melanie is already 10 years old and is still dancing. She says that dancing is her life, and she always remembers Johana as the one who taught her everything she is now... Thank you Johana for your dedication and for always being that special person that not only teaches to dance but gives the heart to each dancer.

    Johana Salazar
    Mother of a dancer
  • I met Johana about a decade ago when she came to take part of the international relations team of the Israeli Salsa and Bachata Congress & Holy Land Tour. From the first moment, it was clear to me and the production team that she was professional, but more important that she was a person in every sense of the word. This is how our relationship with Johana started. Over the years Johana has brought hundreds of tourists to Israel to experience Israel along with groups of dancers who presented Colombian culture on the stage of the event. Johana has become an honorary ambassador to the Israeli Congress and one of the most esteemed professionals by us and I say this as someone who has experienced hundreds of artists from all over the world over the last twenty years. Her diligence, professionalism, accuracy, meeting deadlines and commitments and everything always with a smile makes Johana beloved and appreciated. She's the perfect partner for any project, festival, event, business project, etc. In short, for those who have not yet understood, Johana in our hearts forever everywhere we will always be with her With love and respect,

    Lior Petel
    Entrepreneur and producer