International Entertainment Producer
Live Production • Creative Direction • Talent Development
Johana Vásquez is a Colombian-American entertainment producer, creative director, and entrepreneur with more than two decades of experience in live entertainment. Her work combines creative vision with hands-on production and operational leadership across the United States, Latin America, Europe, and Asia. She has led complex projects from planning through execution, coordinating teams, talent, vendors, schedules, logistics, travel, budgets, contracts, and production deliverables while keeping creative and operational priorities aligned.
In 2009, Johana founded Baila Conmigo in New Jersey, USA, building and operating a successful dance studio for more than a decade before evolving the company exclusively into live entertainment and production. As founder, she led the company’s artistic and business direction, developed professional performance teams, produced live entertainment, and secured and executed high-profile contracts spanning theatrical productions, television shows and commercials, sports entertainment, major live events, and international stages.
Johana began her professional career in 2001 under the direction of Otoniel Palacios and went on to represent Colombian salsa internationally for 14 years alongside her dance partner, Jhon Jairo Rodríguez. Together, they became World Salsa Federation champions in Miami in 2006 and later earned third place at the World Salsa Championships broadcast by ESPN. Her international career as a performer became the foundation for her work in creative direction, live production, talent development, and the creation of audience experiences.
Through We Dance Foundation, Johana is building a long-term vision to transform the lives of talented young Colombian artists whose professional opportunities are often limited by a lack of access, resources, and industry pathways. The Foundation works to expand professional pathways for Colombian salsa artists through high-level training, world-class original productions, and access to international stages—empowering artists to recognize their value and build dignified, sustainable careers through their talent.
/Live Entertainment Production